Week #11 – Response


  • In which sense sociality in social media is not only human? How/where do you see that? What is the role of affect in that entanglement?

I think that a big factor of social media that is making us seem less and less human is the idea that it is making us more and more lazy. In your video you talked about the fact that facebook has now added the option to react to something,  these reactions once again are making us so lazy to the point that we do not even write out our thoughts anymore. These little emoji’s use tp be at the end of our message to complete what we had types out, wear as now our entire message is that one little symbol. iMessage has also started their version of this with one being them allowing the reaction to be haha! I find it unbelievable that we live in a place that we are now too lazy and it woudl take to long to type out haha so we make it a simple button that can be pressed.

Eventually this is going to limit more and more what we are able to say on social media as we are moving to a more symbol based culture. Even though the symbols are easy to use and fun they create massive limitations as to what can be said through them. If we keep going in this direction we will only be able to react to what we see online through a sad emoji or a happy one, and never trully express the way that we feel.

  • What type of emotion do you associate distraction with? Why? 

I associate distraction with disinterest, when something does not interest me I will get distracted by whatever I can find around because doing anything but the task i am suppose to do would be more appealing. I think that we turn to distraction in order to find something else than what we are told to do. The task that we are often distracted from is very rarely something that we want or choose to do. When we are doing something for ourselves or something we wanted to do without anyone telling us to do it, we get distracted much less often.


Emilie – week #11

Emilie – COMS 308 week #11

Also, here are my answers to the questions for this week.

  • What type of emotion do you associate distraction with? Why?
    • I associate distraction with happiness but also annoyance. In fact, most of the time when I am looking for distraction is because I have nothing to do. Hence, happiness comes to mind because it allows me to pass time while keeping myself busy by simply checking random things on my phone. However, in cases where I use distraction to distract me from being productive, I feel annoyed because of the things I am trying to run away from doing which are boring but I also feel annoyed at myself for putting them back when I could be getting them done faster if I simply focused on these particular things instead of distracting myself with often pointless browsing.
  • What is the value of distraction/how do you think value is extracted from distraction?
    • As Paasonen states it, “the value of distraction is about the generation of monetary value”. The way I understand it, there are two ways that companies profit from distraction which enhances its value. First, you have the websites like Facebook who generate its newsfeed around distraction. The more the people scroll and are distracted, the more they generate money by clicking on ads, sharing posts, etc. On the other side, there are apps like it is mentioned in the article that also profit from distraction by helping people not get distracted by shutting off their access for a determined amount of time. In a sense, these companies also profit from having more distraction because it means that people are more likely to require these types of apps in order to be able to get serious work done. In either case, distraction value is determined by the amount of money that this distraction will bring for companies that profit off of their users’ distraction.

Sarah-week #11

In the text, I found it interesting how the value of distraction and attention is brought up into the subject of social media. Being a tool that most of us consume on a regular basis, is something that takes a lot from a person (time, attention and confidence for certain). “When browsing through Instagram, Snapchat, WhatsApp, Tinder, Facebook, Mashable, Twitter, Distractify, or whatever it is that currently tickles one’s fancy, individual attention quickly and constantly shifts. In fact, the attraction of much social media derives precisely from its power to distract” Social media itself has a hold on its user. Social media is made to attract users and gain attention from its purpose. In my opinion, clickbait is one of many strategies to distract users into this world of posting and sharing.